The Award celebrates an organization that has demonstrated excellence in the implementation and advancement of data management practices. This award honors innovative approaches to data governance, storage, integration, and quality management that have led to substantial value creation. The winning organization should showcase how their data management strategies have enhanced decision-making, improved operational efficiency, and supported scalability, ensuring that data remains a vital asset for long-term success. This award highlights the importance of robust data management in driving business growth and sustaining competitive advantage.

Scania is a world leading provider of transport solutions with more than 58,000 employees in more than 100 countries. Together with our partners and customers we are driving the shift towards a sustainable transport system by: 1. Developing and offering premium products, services and solutions for sustainable transport For more than 130 years, our core business has been to develop and offer premium products, services and solutions for our customers, and to continuously improve fuel efficiency and uptime. As we drive the shift to sustainable transport, this continues to be at the heart of our approach. We offer products and services designed to support our customers’ transition to a sustainable transport future. These include electric vehicles and charging solutions, as well as solutions based on renewable fuels. Every solution is tailored to customer requirements and local circumstances. 2. Partnering up to create the enabling conditions for sustainable transport Sustainable transport depends on the right conditions to flourish. We work with partners across the transport ecosystem to develop sustainable infrastructure and resources, and push for the policies and investments needed to make sustainable transport a reality. We are pioneers in supply chain sustainability, forging groundbreaking partnerships with suppliers to rapidly decarbonise the transport industry’s supply chain. 3. Exploring and accelerating the development of tomorrow’s transport system By pushing the boundaries of what’s possible today, we are shaping the transport system of tomorrow. We do this by investing in R&D, backing start-ups and harnessing new ideas, technologies and business models that lie outside our current core. 4. Managing our impacts on people and planet We lead by example, managing our social and environmental impacts where they are biggest throughout our value chain. We focus on three sustainability priorities: people sustainability, decarbonisation and circularity.

At the heart of every successful company lies a simple truth: data is more than just numbers, it’s the lifeblood of relationships, decisions, and growth. For Scania, the QING Master Data Management (MDM) Customer Program is the key to unlocking that potential. This project wasn’t just about improving systems; it was about uniting people, changing the mindset, encouraging collaboration, and building a shared foundation of trust in the data that supports Scania’s global operations. The QING MDM Customer Program was launched with a bold vision to consolidate all of Scania’s customer data into one cohesive and reliable solution. This meant creating a “single source of truth” that would simplify decision-making, improve efficiency, and support both current and future Business and IT needs. It also meant something much more: it meant empowering every person at Scania to do their job better, to feel confident in the data they use, and to know that they are contributing to something bigger than just a work task. For over eight years, Robert Ciborowski, the QING MDM Solution Manager, and Yasmine Mohamed, IT MDM Strategist, have been at the helm of this remarkable journey. Their leadership is more than leading a technical project; it’s driven by a shared passion for making Scania stronger, more agile, more data-driven, and more connected. Together, they helped transform how Scania manages its customer information, creating a robust solution that not only supports the business but also uplifts the people working within it.

Strategic Objectives: Empowering People Through Data The QING MDM program was built on the belief that good data has the power to change everything. By centralizing customer information, Scania can make faster, more informed decisions, adapt to changing markets, and ensure that reliable data always supports its people. The program’s key goals reflect this commitment to both innovation and human impact: 1. Supporting Business and IT Teams: By creating a single source of truth for customer data, the QING program not only helps streamline operations but also gives Scania’s teams the confidence they need to adapt quickly to new challenges and opportunities. 2. Responding to Changing Needs: With centralized data, Scania can now pivot faster to meet the demands of a rapidly changing market. This agility allows the company to stay competitive, while reducing stress for employees by providing them with the right tools and information when they need it most. 3. Cutting Costs and Saving Time: The program eliminates redundant systems, freeing up time and resources so that people can focus on what matters most—innovating, growing, and building stronger customer relationships. 4. Unlocking Insight with Advanced Analytics: By integrating customer data into Scania’s Data Lake and data mesh the program empowers teams with deeper insights, helping them make data-driven decisions that benefit not just the company, but the customers and communities they serve. 5. Ensuring Compliance and Trust: In an age where privacy and data security are more important than ever, the QING MDM program gives Scania the tools to meet global regulations like GDPR. This isn’t just about ticking boxes; it’s about ensuring that everyone interacting with Scania employees, partners, and customers can trust that their data is being handled responsibly. 6. Building the Future with a Modern Data Strategy: Scania’s commitment to innovation doesn’t stop at today’s challenges. The QING program lays the groundwork for a future where data is more than just a resource, it’s a shared asset that drives long-term value for everyone involved. Key Challenges and Opportunities: Standing strong and growing together through every challenge Every transformational journey comes with its share of challenges. For the QING MDM program, these challenges weren’t just obstacles they were opportunities to strengthen

Scania’s culture of collaboration and innovation. 1. Global Data Quality and Duplication: Scania’s global reach meant managing data from different systems and regions. The challenge of ensuring data consistency and eliminating duplication across borders was immense but it was also a chance to unite Scania’s global teams around a common goal. 2. Overcoming Resource Limitations: Like any large-scale project, the QING MDM program faced resource constraints. Instead of seeing this as a limitation, the team adopted new technologies, worked smarter and demonstrated how resilience and creativity can overcome even the toughest challenges. 3. Building Global Cooperation: As a 24/7 operation, Scania needed a solution that could handle the need for constant data updates across different time zones. This challenge pushed the team to develop a system that works around the clock and strengthens collaboration between international teams. 4. Engaging Stakeholders, Uniting Visions: Keeping stakeholders aligned wasn’t always easy, but the program’s collaborative approach helped bridge gaps, ensuring that everyone was invested in its success. Innovative Solutions: A People-First Approach to Innovation Innovation is about more than just technology, it’s about understanding the people behind the data and creating solutions that empower them and using the innovative technology for a real- life business case.

The QING MDM Program embraced this philosophy with every decision it made: 1. Focused on Real Business Value: Most MDM implementations start with setting up the Governance farmwork, which usually takes a very long time and hence delays the ROI of the MDM solution. However, for QING, the team never lost sight of what really matters, delivering tangible business benefits across Scania. By focusing on use cases that brought immediate, measurable value, they ensured that the program’s success was noticed across the organization and reversed the traditional way of MDM implementation. 2. Leveraging New Technologies for Human Benefit: As mentioned the limitation of the number of resources was a constraint however; by embracing technologies like Bots, Data Integration, and Data Processing systems, QING team overcame this obstacle. The QING MDM program didn’t just detect and solve technical problems, it made life easier for the people who rely on data daily. 3. A Cloud-First, Buy-First Strategy: Instead of reinventing the wheel, the team opted for a buy-first, cloud-first approach, ensuring scalability, flexibility, and security. This strategy not only supported Scania’s global needs but also freed up resources to focus on what really matters and helping people succeed. 4. Enriching Data, Enhancing Customer Experience: As one of the main constraints was improving data quality, integrating external data sources created the opportunity to enrich Scania’s customer insights. While complex, this enriched data helped Scania build stronger, more meaningful connections with the customers and all of this was done without any Data Stewards. 5. A True Collaboration Between IT and Business: One of the program’s greatest innovations was its commitment to balance. By adopting a 50/50 investment between business and IT, the program created a culture of shared ownership, where everyone worked together to overcome challenges and drive real, lasting value. Positive Impact on the Nordic DAIR Community: Leading by Example

The QING MDM Program has transformed Scania into a data-driven company and aided its digitalization journey. Over the past two years, the QING Team haven’t missed any opportunity to share their knowledge to inspire the entire (DAIR) community, by presenting real-life stories from QING implementations and MVPs. Meanwhile, discussing with peers from the various Nordic industries the new standards for data governance, collaboration, and innovation, the program serves as a blueprint for how organizations can leverage data to create real, meaningful value. 1. Setting New Standards for Data Governance (Reversed Governance): The QING MDM program has demonstrated how large-scale organizations can manage data quality and compliance with minor human touch ensuring both accuracy and trust, especially in regions with strict data privacy regulations. 2. Pioneering a Modern Data Strategy: Scania’s forward-thinking approach to data isn’t just about technology, it’s about creating a culture where data is seen as a shared asset that benefits everyone. This approach offers valuable insights for the Nordic DAIR community as businesses across the region look to harness the power of data. 3. Inspiring Collaboration and Innovation: The program’s success wasn’t built in isolation, it was the result of true collaboration between people, teams, and technologies. This collaborative spirit is a powerful reminder of what’s possible when we work together toward a common goal. 4. Transforming Operations and Decision-Making: With data at the heart of every decision, Scania is becoming a leader in data-driven operations. The lessons learned from this journey offer invaluable insights for other organizations looking to unlock the full potential of their data.

At its core, the QING MDM Customer Program is a story about vision and people. It’s about building trust, encouraging collaboration, and empowering everyone at Scania to thrive in a data-driven world. Through innovation, resilience, and a commitment to shared success, the program has transformed not just how Scania manages data, but how it views its future and how to embrace the opportunities. In a world where data can make or break success, QING MDM is helping Scania unlock a future where people, teams, and businesses are empowered to achieve more, together.